We need a banner ad in three ad sizes: 728x90, 160x600 and 300x250.
These banner ads are for the website Bevvy.com, which is a “daily deals” website (similar to Groupon or Living Social), but specifically focused on nightlife. We recommend learning from Groupon’s approach, which you can read about here: http://www.type-shop.com/2010/10/di…s-groupon/
However, rather than using pictures of food as Groupon does, we recommend using pictures of attractive men and/or women in a nightlife setting. You may also include appealing images of alcoholic beverages try a few mouth watering cocktails like a "mojito" as the picture backdrop, provided that they comply with Google’s policy on advertising alcohol in the United States, you can read it here:
Copy examples (<Get Today’s Deal> is a button):
"Up to 90% off Los Angeles Nightlife - <Get Today's Deal>"
"Up to 90% off Hollywood Nightlife - <Get Today's Deal>"
"The Best of Los Angeles Nightlife - Up to 90% off <Get Today's Deal>"
“The Best Hangover in LA - up to 90% off - Bevvy.com <Get Today's Deal>”
“Half the price - Twice the fun - Los Angeles - Bevvy.com <Get Today's Deal>”
We recommend that all ads have a prominent button to encourage people to click on the ad. Orange should be used for this button, (to see why watch this video: http://www.belcherbutton.com/ )
We will need the eventual submission in the form of a layered PSD file. Note that our logo is attached, but use of our logo is not required.