The people who visit this site are researchers and academics who design chemical sensors. We think they may be interested in our OVG-4 to calibrate and test their own sensors.
We would like to create a simple a clean banner that clicks to a landing page where our target audience can register to download a copy of the OVG-4 whitepaper. Our marketing team will then follow-up with an email campaign with more detailed OVG-4 material.
Horizontal banner 728X90 pixels, max 40k file size
Animated GIF - two states
State 1) Text that says “I’ve made my sensor, now how am I going to test it?”
State 2)A clearly emphasized button with a call to action "Download a FREE copy of ‘The Complete Guide to Testing Chemical Sensors’".
See the attached ppt slides with state 1 and 2
Some background with graphics chosen from the files attached.
Try and include Owlstone logo / branding if possible
In the deliverables include a version without text in the button so we can run ad variants
Please try and keep the color scheme and graphical elements on banner consistent with the OVG web page