We are a small team of dedicated Mac enthusiasts that have been working on Mac software (both in and outside of Apple) since 2001. We believe that details matter and are continually simplifying and iterating on ideas until we think we've got it right. We love the attention to detail and the design sense that exists across the Apple brand. Lastly, we try not to take ourselves too seriously and enjoy feedback (both good and bad) we get from our customers.
Tell us a bit about who you are and the people you reach
The ad is for Direct Mail, an email marketing application for the Mac. We sell primarily to small business owners (or members) who love using their Mac.
Direct Mail differentiates itself from the competition (Constant Contact, MailChimp, iContact, etc.) in the following ways:
1. It's a Mac app, not a website. Benefits: Tight integration with other Mac apps, familiar interface.
2. No recurring monthly fees. Just pay once for the license.
3. Private. Your private data is not uploaded to "the cloud".
4. Fast. No waiting for a web page to load.
The goal of the ad is to drive downloads of our free trial available at http://directmailmac.com. The trial version lets you use all of the features with no time limit—only limited to a max of five recipients.
Feel free to use the attached assets in your ad. I've also attached a sample flyer we handed out at Macworld a couple weeks ago.
Ads must be in PNG or GIF format. 45k or smaller. 728w x 90h px. No animation.