We require ads of size 300x250 pixels, and 728x90 pixels.
They should be no more than 50 kilobytes when exported in png, gif, or jpeg format (it needs only to be less than 50k in one of these formats). THIS IS A STRICT REQUIREMENT, THE ADS ARE USELESS TO US IF THEY ARE LARGER THAN 50K. The ad should be provocative, but not offensive.
We also require the original files used to make the ads so that we can easily make minor modifications, for example, the original illustrator files if this is the tool used.
You are welcome to propose your own copy, but examples of appropriate text would be:
"Say No to Obamacare!"
"Say No to Socialism!"
"Click here to fight Obamacare"
"Say no to government control of healthcare"
Remember, our goal is to get people to click on the ad, so it should definitely have some kind of call to action to click.
You can get a feel for how we have approached this from a design perspective by looking at our website http://fightobamacare.org/, but please don't be constrained by this.