In a nutshell, OptionFu is an online video course that teaches traders how to trade options. The course is well over 17 hours (and growing). My traffic is mainly social, but I'm looking to kick it old school with some advertising.
I also run InvestingWithOptions.com, a blog on the Stocktwits network. I trade options, I enjoy finance and weightlifting.
OptionFu is geared towards the retail investor that is just starting to learn about stock options. The main email I get in my inbox is "where do I start?" So I filled the need.
A problem I have with the brand is people are pronouncing it "Option Eff Yoo" when it should be "Option Foo." I intended to have it be "kung-fu" for options, but an asian inspired theme isn't necessary.
Mostly male, ages 18-45. Retail traders with a little experience trading, who are looking to get started with trading equity options. They are looking to make money, manage risk, and trade their own accounts.
I require 3 different graphics, dimensions 728x90, 300x250, and 160x600. They will all be of the same color theme and overall style. They will be delivered via .png and .psd filetypes. These graphics are going to be used in ads on webpages, geared towards the finance sector.
Attatched is the beginning ppt slide with an idea of what I was going for. You do NOT have to use this color scheme or typeface, it's just what I pulled out of powerpoint.