HelloFood is a next generation health services that help people lose weight and lead a healthy life. We enable people to manage a food diary, exercise diary and learn the nutritional values of food online and with text messages.
We are launching our January campaign on Yahoo and need an eye catching ad.
People who want to lose weight.
In general we are looking at: females, 22-45, educated, above average income with computer skilled.
The goal is to convince people to sign up to HelloFood's service.
When you design the banner, think how it will look on Y! homepage. You may choose one of the following themes:
Title: ”Lose Weight. Control Your Diet.”
Text: The following short messages appear (its up to you how) on the screen: "Easiest way to count calories. Over 120,000 foods. Works with YOUR phone. Available 24/7. NOW do EVERYTHING with Text”
Call for action: Appear on the screen after the messages displayed: "For the first time… food tracking and instant nutritional advice is just a text away… from any phone… Try it Now!"
Title: “Losing Weight with text messaging”
Text: “Can you send a text message? Now you can [place holder for the below text] with SMS “Track your food”. “Use Nutrition 411”, “Track your burned calories”, “Control your diet”
Call for action (after animation finished): Its simple, it’s easy to use, its working! Try it Now”
You may use images from iStockPhotos.com. Image should say "weight loss"
The ad should be in the following sizes:
Sky – 120x600
Rec – 180x150
LRec – 300x250
North – 728x90
*** You must comply with Yahoo ad spec: : http://adspecs.yahoo.com/ ***
Your design should be clean, professional.and simple.
Preferably use flash to attract attention to call for action and short messages.
We may choose more than one design!
We will grant a winner as soon as we see a design we like.
Attached are different logo option you may include in the ad.
Thank you and we look forward to seeing your designs!