A Member is Worth a Thousand Visitors: A Proven Method for Making More Money Online
Rob was the Chief Operating Officer of America's Test Kitchen, considered to be the gold standard in the niche media world for building diversified digital revenue streams. Rob started his career as a consultant at McKinsey and Company and holds degrees from the Harvard Business School and Dartmouth College. He taught Product Strategy at Boston College. He lives in Newton, MA with his wife Kate, daughter Leni, and black lab Royce.
You’ve got great content but don’t know how to monetize it online. This book will show you how to do just that. Or maybe you’re already making money online and you’ve put up a paywall – and you just want to reach the next level. We’ll start off by explaining why it’s vital to identify your very best customers, your whales, like Dollar Shave Club, the mobile gaming industry, or Steve Wynn, and focus relentlessly on their wants and needs.
How this book will guide you to a methodology of maximizing income online by treating your whales right! Rob’s background (HBS, McKinsey, etc.), why he started the firm, and what you’ll get out of this book.
My real goal: to demystify the digital world for you. In my work, I help people who “don’t know what they don’t know” about online technology focus on what they like doing/are the best at, while the experts worry about the inner workings.