I am retired from a career on Wall Street. I was a stock analyst, recommending to investors to buy or sell individual stocks. Now, in addition to writing, I do volunteer teaching in math and financial literacy.
Debt Cycle Investing uses pictures—dozens of simple, clearly-explained graphs—to explain how the economy really works and how the performance of the economy influences the value of your investments. Readers will discover which economic trends discussed on TV news and analyzed in the financial press have a meaningful impact on the stock and bond markets, and which do not. Armed with this information, they’ll be better equipped to separate financial myths, fads, and fallacies from realities, and so avoid falling prey to the flawed thinking that leads so many investors astray.
Two types of people. One are stockbrokers and other financial advisors, who will get value from my unique ideas about the economy and investing. They are middle/upper class, aged 30-70. The other are reasonable wealthy, educated, 50+ year olds who are not expert at investing their money but are eager/interested to learn from an accessible source.
An abstract design that alerts the reader to the significant use of charts and to the frequently used humorous tone. A design that sets a tone of informality, approachability, and practicality would be perfect.
Avoid looking too “nerdish.”
Avoid typical “Wall Street” cliches—for example stock ticker symbols, bull & bear.