A collar placed on cattle who are within 2-4 weeks of calving to detect when they are about to birth and alerts farmers/beef producers to check on the pregnant cow - combines hardware and software and will be integrated into a desktop and mobile app that small and large farmers can use to reduce calving mortality.
Mission Statement: We equip cattle producers with affordable, durable technology that reduces calving mortality, increases cattle production overall and improves the lives of farmers globally.
Vision Statement: Small farmers and the cattle industry should have access to affordable technology that improves the lives of farmers, increases birthing outcomes and supports the global food supply while generating more data points to advance agricultural practices.
We are trying to bridge a technological divide with our product. We need to be able to appeal to small farmers and veterinarians as we market our product but also be perceived as a tech company.
We are open to imagery that is more tech and abstract but also want to appeal to traditional farmers where farming heritage and more traditional imagery may be helpful.