We provide cloud based supply chain assurance and productivity solutions for the Agriculture and Food industry.
Our unique industry cloud platform provides live "farm to fork" visibility into where produce comes from and how it has been grown, processed and transported. We also provide apps that help producers to improve efficiency and eliminate paperwork.
We will initially focus on the Australian beef and lamb industries, followed by other agricultural commodities such as wine, seafood and grain. The brand needs to stretch across all these sectors and appeal to all participants along the supply chain, from farmers to processors and export markets.
See our website for more info: Aglive.com.au
We would like a balance between looking like a tech startup but also appealing to farmers. Our current logo communicates agriculture but looks quite old fashioned.
- sticking with a green colour scheme (+grey/brown/black/white)
- alternating the colour of "Ag" and "Live" to differentiate the two terms
- the key message to communicate is that AgLive sends supply chain data to the cloud in real time ("Live")
- if you can also manage to incorporate an agriculture reference (eg. wheat, sheep, fence, cow) without it looking too busy that's great (although hopefully the green colour and word "Ag" also do this)
Please design the logo & colour scheme with digital visibility in mind. We will use this brand identity across our mobile apps which producers will be using in the field so we need a high contrast colour scheme that farmers can read even if there is some sun glare on the screen.