Massage Kiosk at the workplace. The target audience is corporate employees and professionals. The Kiosk will be a private booth with a massage chair and a massage therapist to attend to your work related stress by offering the employee a perfect shoulder, back, or foot massage to relieve the stress of work, vitalize the body, and raise the employee productivity. The business will be set up in the United Arab Emirates and now things are revolving around the happiness of the employees in the work place. So the idea originated from how can we help increase employee morale, productivity, and happiness in the work place..so a 15 to 20 minute massage was the answer to that. The Kandora is the national dress of the United Arab Emirates. The Kandura or Kandora is the white dress worn by men, it can be in other colors as well, and the "tarboosh" is the equivilant to the tie hanging. I have attached picturrs as references so you may understand what is a kandura and tarboosh.
The brand has to be sophisticated, fresh, modern, creative, relaxing, inviting, and timeless. The customer has to be attracted by the brand and would like to try it out and get hooked by the everyday 15 to 20 minutes massage to go back to work and become more productive employee. this booth will be placed in every corporate building around the city of Abu Dhabi for the employees to enjoy. imagine you are at work and you walk by a booth a welcoming therapist seats you in a private setting and offers you a 15min energizing neck, back, or foot massage.