Drink Play Win (get the idea we do more than bowl, poker, lottery, sports betting)
We took over a retro bowling alley where patrons keep there own score. We are going to keep it pretty chill, since we do are limited on funds. We are going to have a projection big screen in a frame always playing a bowling classic, ie. Big Lebowski, KingPin, etc. We will have these projected on walls along with games.
The town is full of loggers, La Pine, Oregon. We are surrounded by volcanos, crater lakes, caves, all kinds of cool stuff. We are a lower income demographic, and need something fun that the town can get behind. This place has been closed for years.
We want kids in the lanes bowling or at the arcade games, (Shandy's) while the parents drink and play video lottery or Poker inside the Woodland Lounge.
Retro is cool in the Shandy's name. As people drive by on Highway 97, we want people to know there is more than bowling inside, without descriptively naming it on the sign. The slogan, "Drink Play Win" doesn't need to be in the logo, but something like that to get the patrons to know we are more fun than just bowling.