"Best in Me" Academy offers self transformation on-line and off line courses or products from Japan in the areas of health, life-style and fashion.
The key concept is "always find the best in myself" through never ending self growth. The current core products will be "Breathing Method Course" (innovated in Japan in 1985). Others would be "My True Style Course". The target is mainly senior ladies with intelligence and elegance around the world (mainly US), so I prefer elegant and natural design. However, highly educated gentlemen are also interested in my "Breathing Method Course", so the logo impression should be not too feminine.
Life Design practical tools or method from Japan (West) would be the pillar, however, I do not like to put it under typical oriental design.
Taste of neutral, earthy, yet showing the growth of "life energy" to its full potential by learning new wisdom (from Japan) would be wonderful.
The logo color base image is Turquoise (blending of blue (sky, ocean) and green (tree). In the characters, the use of blue and green may be effective.
Set of logo mark (representation design) and characters.
Currently thinking of "Best in Me" in the 1st raw and "Academy" in the 2nd raw.