Hello, and thanks for your interest.
"PLOTCHE" is a new concept of French urban fast food, inspired from Belgian Food and Culture.
It is a FAST GOOD concept, very qualitative, for an urban clientele from 16 to 45 years old.
« Plotche » : noise made by the beautiful piece of butter landing at the top of the mash potatoes (Belgian expression).
Plotche is a concept of quality fast food , with a simple product (the potatoes or the waffle) which serves as a culinary base, sublimated by salty or sweet toppings that we customize to the desire (aop cheeses, homemade sauces, cooked meats, raw vegetables, fresh herbs).
This concept is inspirated by the Belgian Culinary Tradition around fried potatoes (not french fries) and waffles.
A gourmet product, generous and infinitely customizable (2500 possible variants).
Plotche DNA : Playful, Generous, Original, Colorful, Vibrant, Fresh, Original, Offbeat, Grain of madness, Convivial, Accessible
The signature (baseline) is : "Ici s'arrête la faim" in english : Here stops the hunger. In french "Faim" mean Hunger and "Fin" mean the end, so it's a joke like at Plotche here stop the hunger and here stop the end :) wich is a non sense !
The brand is qualitative, high-end product and taste but without the luxury image because the products remain affordable.
You can get your inspiration from Belgian Comics and graphic Novel style, we hope to have a logo simple, strong graphic identity, modern, colorful and vibrant, and the grain of madness is important :)
Please see the PDF attachment for some visuals of atmosphere, colors, decoration, food and color code.
We are a Food Consultant Company and we will have regular design projects for our clients, restaurant owners and restaurant creators.