Nicos Pollos is a Peruvian inspired American restaurant. The restaurant will be more modern by incorporating large amounts of technology, and will have an industrial look to it, similar to Chipotle. The food is based around the popular Peruvian dish Pollo a la Brasa, which is a rotisserie chicken with french fries. It is served with a few cream based sauces for both the french fries and the chicken. The target audience will be younger families in the United States. Though this is Peruvian inspired, we do not want to advertise this as Peruvian food.
I'd like to explore the following colors:
Let designers make suggestions:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Yellows: Energy, intellect, fun and youth.
The design should be a little more literal in essence. The business and its products should not be lost in the logo or leave the customer guessing as to what the business is and does. It should be clean, artistic and inviting. The logo should not have any mention of the Peruvian influence or of the main dish Pollo a la Brasa.
Please be as creative as you can be, make the food in the logo look inviting and as stated above, since this is a new concept, make it obvious what the food is. Silhouettes might work if they have some nice color in it to enhance the image.