It is obviously a beauty salon with concentration on makeup and glam (not hair or nails). This is a beauty spot for those who are seeking beauty on a different level. It's daring, edgy, sexy, and sophisticated. There's a feminine empowerment to the word "Wicked" where it gives off that appealing sultry yet strong independent vibe to those who want to become customers for Wicked Salon. It is not ordinary or predictable, it's a new presentation for beauty. It's rebellious but sophisticated and civilized. It's rigid but gentle and feminine. I hope the concept got through.