We are a small information product company with a background in senior healthcare and caregiving. We are developing a line of information products aimed at helping primarily non-professionals caregivers for seniors, such as families, friends and neighbors. We try to portray that we are knowledgeable and trustworthy.
Tell us a bit about who you are and the people you reach
Our target audience is really the general population in the US, primarily adults.
We are seeking a graphic that will instantly tells the viewer that they are looking at part of the Senior Care Toolkit product line. It will be used on information products and on our website promoting the information products.
We are looking for something that includes the name but also clearly conveys "toolkit" when it is seen.
We do not have any preconception regarding colors or fonts and will try to give feedback regularly to try to narrow things down for designers.