We are a small software start-up in London dedicated to transforming the telecoms industry. Just so you know - the global telecoms industry is undergoing radical change as companies move away from old polluting legacy phone infrastructures and start doing all their communications on software using standard servers. Now this is all fine as software is far cheaper and more flexible. HOWEVER - some of the heavy lifting tasks that were undertaken on the legacy systems can all be done via software BUT take up alot of CPU overhead - that is where Howler comes in!
We design software solutions that accelerate common telecoms tasks and make them run faster.
End result - we can make our software far cheaper than anyone else because its more efficient and you use far less hardware to run it. We genuinely want to transform the telecoms industry with our products.
Our first product is software only accelerator for transcoding. We also design software that runs on the cell processor - this is a highly performant vector processor from IBM (there is one in every playstation3).
Oh - we are called Howler because in the old days the signal you heard down a telephone line to set up a call was called a 'Howler'. We then named our core product Caraya (which isn't ready yet) after the Howler monkey.....confused? Yes I thought so...
Tell us a bit about who you are and the people you reach
Our first product is compatible with the open source soft switch market (soft switches like Asterisk & Freeswitch). However - our key target audience are VOIP resellers, telecoms integrators and VARS. Basically - if you want a phone system installed in your office who do you call? - these guys are Howler's target customers.
Because we are the new kids on the block we want potential customers to be assured that whatever they buy from us has a guarantee that it will work and do what it says - until we build up a brand in the market its understandable customers will be slightly nervous about dealing with us and the claims we make (which are all true by the way!)
What we want is a logo that will be displayed on our home page and order page to highlight that any product brought from us comes with 100% Satisfaction Guarantee. A 'square' design or rectangular would be preferable. Circular designs also considered.
This needs to be in keeping with our current Howler logo (see howlertech.com) and should contain the words 'Howler Alpha 100% Satisfaction Guarantee '. The text can be changed according to design etc 'Howler Alpha 100% Satisfaction Guarantee on all purchases' would be fine or 'Howler Alpha Guarantee - 100% Satisfaction on all purchases'. As long as it gets the point across!
The wolf logo can be incorporated or not - up to you.