Our company is obsessed with flavour and in creating delicious, natural drinks that positively transform our customers lives.
Our most popular product is our Chai elixir, and we wanted to create a specific site to celebrate it.
We believe that Chai is not just a way of drinking, but also suggests a way of thinking.
Our natural Chai elixir is a blend of organic tea, and natural spices that consumers or cafes can mix with their choice of hot milk to make a chai latte. We have found that the connections and communication that comes along with the taste and fragrance of having a chai is as important as the drink itself.
We want to have a wordpress blog or site that allows us to connect with and share not only product info, but also thoughts, viewpoints and experiences that appeal to lovers of Chai.
We would like to be able to upload video, images and text as our travels and experiences bring us new info, resources or connections and wish also to be easliy connected to our facebook and twitter accounts via this site.
More info about our company can be found on our current site http://www.alchemycordial.com.au
Tell us a bit about who you are and the people you reach
We want to connect with the 'conscious consumers' and are looking to create a chai-concsiousness philosophy and community.
These people are health oriented, environmentally aware, predominantly female, and typically 18 - 35. This accounts for the majority of the target audience of consumers of our products. They love food, flavour, friends and fun.
We also supply this Chai elixir to many hundreds of cafes, and so we want to connect with them, in a slightly different way to the consumers. The same message, which has resonance with the two different audiences.
Our logos and company style call for animation style imagery, and we love whimsical cartoony style imagery that enhances this look.
We would like the front page to carry our 'Alchemy Logo' (see tree with heart), the Chai eyes (hard to miss as attached) and a product shot (750 ml gold bottle).
We would like to have the facebook (www.facebook.com/AlchemyCordialCompany)and twitter (twitter.com/AlchemyCordial) links highly visible on all pages.
We would like to have a video screen on the front page (preferrably in a retro TV frame if possible).
We would like to have scope to create multiple pages with the same or similar layout (eg, product info, what each spice ingredient does for you, links to various groups such as meditation, yoga ect).
We would like interested people to subscribe to the blog.
Would like a share button.