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CREATIVE DESIGNERS WANTED for Illustration for SOCIAL ENTERPRISE - WoodRight Forest Products
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What we do: We market responsibly grown and harvested hardwood building products (e.g. hardwood flooring, trim, stair parts, etc.) to contractors and architects in surrounding urban metro areas on behalf of a network of family-owned mills which are located in central Appalachia - one of the most biodiverse, yet economically distressed regions in the country. Target audience: Building designers (architects, spec writers, and interior designers) and contractors (general contractors, subcontractors, and installers). More specifically, most of our customers will be more heavily engaged in green building and/or higher end construction, both residential, multifamily, and commercial.
-A map of our expected service area (Eastern United States - see attached Creative Brief for more details) -A submap within the aforementioned larger service area map which is colored or shaded to differentiate it as the supply area from which these products will come (central Appalachia - see attached Creative Brief and Subregions in Appalachia map for more details). -The WoodRight logo icon (orange and green rings) in the center of the aforementioned central Appalachian supply submap (see attached WoodRight logo, colors, and fonts) -Buildings scattered throughout the larger map that represent our customers' building projects (see attached Creative Brief for more details) -Six little factories scattered throughout the supply submap - one in the central Appalachian portion of each of the six supply states (see attached Creative Brief for more details) -Lines going out from the center WoodRight logo icon to the factories and then from the factories to the buildings (see attached Creative Brief for more details)
We want to respect your time so your initial designs for the contest do not have to have every single design element incorporated into every submission. For instance, you can just include one or two building, one or two people, and one or two factories with the connecting lines. However, we do expect for the winner to fill in the rest of the design elements for the remaining cities before uploading design files. Please read the Creative Brief before starting or submitting your design. UPDATE!!! - PLEASE SEE "WoodRight Rough Map Illustration Mockup" for a VERY rough sketch of what I originally had in mind (except that it doesn't have our central Appalachian supply region shaded or colored). Admittedly, it is bordering on being confusing with all of the lines and the number of cities being represented. It is hard for me to determine whether this is because of there just simply being too many design elements in one small space or if it's just my poor drawing abilities. IT IS OK NOT to use every city that was listed. You can pick and choose cities to make this look less cluttered. AT MINIMUM I'd like to see the larger map, the colored central Appalachian supply submap with state names, and the little factories with the lines between the WoodRight logo icon and the factories. It may look less cluttered without the buildings and people (just showing the six states with a factory in each (See WoodRight Supply States.jpg, but the background region should be shaded or colored). A third alternative is to keep the people and buildings, but omit the lines between the WoodRight logo icon and the factories. If you have any ideas on how to make this better, please let me know as I am open to alternative ideas. Thanks and good luck! UPDATE!!! You don't have to shade the larger service area! In fact, you can submit designs without the shaded supply area as well as long as the factories are there. Thanks!
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