Illustration for Beer Label! Top 3 selections will get lots more work!

Ravinia Brewing

Brewery - We sell beer to thirsty customers!

We need an illustration for an awesome new beer! "Four Shore"!

Our overall brand identity is well defined and established - but each beer has a unique illustration to go with the unique brand name of the beer. See some of our existing beers here: http://www.raviniabrewing.com/index…st-brews-2

What we are looking for is a) the illustration for the beer concept and b) art direction for placing the illustration within the overall can. You can see examples of this on the close-up images on that website (For example, with this beer, we had someone design the balloon with the astronaut, select one part of the image to color (the astronaut), and then guide how to overlay the image on the package - http://www.raviniabrewing.com/index…ld-detail)

As you see in all previous illustrations - the art work is "hand-drawn" black pen, with one element chosen to have a color. We would want this kind of consistency to the look and feel - but creativity around the specific illustration is appreciated!

We already received a question on the name "Four Shore" so thought it was useful to share the answer with everyone: It's actually a collaboration beer from a restaurant called "Roots" which makes "Quad-City" style pizza (http://www.rootspizza.com/) (Four being another name for Quad), and our Brewery in Chicago which is in an area called the "North Shore". So the idea was to bring these concepts together under "Four Shore". As you can see from our other brands, the art is not necessarily directly tied to the concept, so don't get hung up with the specifics... we're very comfortable with any interpretation of what you want "Four Shore" to be... We will need to add the Roots logo somewhere on the package as well - but this should not be obvious within the primary design. Lastly - "Four Shore" represents a nice play on words.... would you like an awesome beer? "Four Shore (For sure) I would like an awesome beer!"

Ultimately, we will be looking to release a new beer every couple of months, and we'd love to establish ongoing relationships with a couple of artists for this work vs. a new contest every time. This is the first contest we have run - and hopefully the last assuming we get some great concepts!

We have attached several files that you may find helpful, including the full zip file for a couple of our cans (Rav-003...) with all individual elements. This should be helpful for final layout. The final can template is slightly different than the one attached, but we can finalize this later.