a law firm that represents victims suffering personal injuries from negligence and medical malpractice. small enough to give personal attention, sophisticated enough to accomplish more than other firms with technology, professional enough to convey core values of the practice of law (honesty, integrity, tenacity). target audience is victims of negligence.
earth tones, such as brown, soft green, etc. but i am open to all colors.
i am NOT fond of incorporating the scales of justice or other types of generic legal symbols such as a book or a gavel. although i am open to 'artsy', i would like for the words not to get lost in the art. i feel particularly drawn to the two styles that i attached, namely, the 'brickell law group' and the 'ivy worldwide'. i like the 'simplicity' and 'clean cut' characteristics of both. the words stand out. i would love to have something like the 'ivy worldwide' but i am not optimistic i can find something that would fit the professionalism needed for a law firm. i hope you prove me wrong! in a perfect world, i love to find a way to include 'Injury Law Daytona' or "InjuryLawDaytona.com' since that is going to be the name of my website. and i also have to incorporate my name and the fact that im an attorney. some things might fit better than others, so for instance, for my name you can use Richard S. Jaffe, or Richard Jaffe, and i also have to let my audience know im a lawyer, so a phrase like 'attorney at law', or 'personal injury attorney' or 'injury attorney' or 'law office', or somethign of the sort. in case it helps in design, my law firm will be in the state of florida. a 'modern' look is nice, but please be so very kind as to try to stay away from a 'youthful' look.