A management consultancy aimed at small to medium sized professional services firms specifically law firms
blue, green, white
My company is going to be internet based as I am working from home. I want the brand to be very modern and warm. The management consultancy is based upon 'sustainability' in every sense of the word and I will be operating a 'paperless' approach.
Law firms are regarded as very conservative and I want this to be the opposite as I will need to create a massive buzz online in social media so I need the brand to work on twitter. facebook etc
The brand has to convey sustainability both in terms of the environment and how we treat our people in a organisation. It has to convey moving forwards fast but in a supportive way.
Colours are very important, the psychology of the colours used and the type format and shades is crucial to conveying these messages.
I've attached my 'purpose' document which is my template for the company and its values to help.