FlexBug is a fitness iPhone app that lets you seamlessly log your workouts with as little user input an possible.
The logo should include a lady bug in the upright position of a barbell squat exercise (http://www.exrx.net/WeightExercises…Squat.html). The male ladybug should have a barbell on its "shoulders" with a weight plate on each side of the bar and both of its arms supporting the bar. The ladybug should be facing the user like in the attached image, and it should be apparent that it is in fact a ladybug by exposing parts of its red back with black spots.
The target audience is 18+, mostly fitness-minded males. Mostly American.