Software applications, both for mobile and desktop. The lofty goal is to build customer-centric applications in which artificial intelligence would play a decisive role in improving customer's daily life. (yes, yet another one of those :p)
The name is actually a homophone to the spanish "adelante" (forward!). The intention is to convey the idea of progress and innovation, a call to join forces to build the technology of tomorrow. Lofty idealism is good, but the logo should express this in a very elegant/subtle way.
Simplicity and versatility of the design would be an asset. The logo should not lose its message when used in monochrome and should suit at least two mediums (print and online) with equal character.