We provide mountain biking, climbing, navigation and mountaineering instruction to all levels of ability. We also offer cycling tours for keen / fit cyclists in the UK and Europe.
The core business is explained in more detail on our website http://www.rockrider.co.uk (Note that this describes a business called 54North. Rockrider has taken over 54North and is rebranding to create a fresh image and business.)
Our typical client base is men and women in their mid-20's to 50's who already enjoy the outdoors, or want to learn more about it. We want to attract people with an adventurous spirit keen to try new experiences, rather than already being experts in the chosen activities.
We are looking for a very visual logo that combines some of the themes or images of sports like mountain biking and climbing with the word "rockrider". It needs to stand on its own - rather than have a background - so that it can be used on the website, t-shirts / jackets and leaflets.
Our slogan has traditionally been "Active Outdoors", but we aren't married to this and may change it. We don't really want to include that within the logo - it is only mentioned here for more background.