This logo is for a brand new, one of a kind app. I need a logo that accurately depicts our app, and that can also be translated into an app icon.
This app, MyFarmCoach, is targeted at progressive farmers. Progressive being a keyword. Another key focus area is the one-to-one interaction.
Functionality: The app is a virtual farm coach that will guide you to improve your farm. The app will also feature newsletters, evaluations, e-learning, and other valuable information for farmers to help improve their businesses.
The app will also have a chat feature for peer group members.
We're looking for a classic, yet professional agriculture logo that can translate from print to digital. Not too modern, but again, it's an app so it needs to follow trends. not too kitschy. We also want the logo to be very clean and streamlined. No small lines or clutter.
The audience we are targeting is from age 20-60 so it needs to appeal to a wide range of users.
The design uploaded below shows the parent company logo. These are the colors used within the app as well. The design doesn't need to match the parent company logo, but needs to complement it.