Star Net (http://www.starnetgroup.com) are a multi- discipline geospatial company who provide 3d positional and dimensional control services to the Oil/Gas and Telecom sectors.
We have recently developed golf course asset management service which involves the topographic surveying and photography of golf course assets and combining this in a web portal. This service need to be removed from our core business but we wish to retain the corporate brand i.e. the Star Net Logo but alter it sufficiently to reflect the service provided.
The target audience is Golf Courses and golf course management companies.
We are relatively happy with our current logo however as designers you may be able to do better. The brief is to add an image to the existing style of the logo which depicts something to do with the fabric of golf courses. My own ideas are as follows:
A 3d cross section of turf with a golf flag sticking out of it: or
A golf ball partially wrapped in turf again with a flag sticking out of it.
It may be that you could show in the turf some pipes which will relate to some of the services which normally run underground in golf courses - such as drainage...
Also you may wish to consider changing the colour of the logo?
An alternative theme would be to focus on the value proposition of our product, which is about golf course plans, course presentation, and course re-design and development.