The Art of Balance provides health coaching services with a focus on nutrition, exercise and leading a balanced lifestyle. It is for people who want happy balanced lives (think good food good lifestyle.. the ocean and nature) and not gym junkies.
The above two pictures are on my website and are definitely the theme im going for. Think along the lines of a health retreat or spa with good healthy food.
Target audience is most likely female living in the eastern suburbs of sydney, well educated and looking for a little inspiration out of their health coach.