Design & develop mobile applications to assist players, coaches and officials with their chosen sport. These are sports related apps.
My initial thoughts on the logo were that it contain three people, a coach, a player and an official. The player to look like a player should have a singlet with a number on it, the coach a clip board, and the official, looking like a basketball ref with black & white striped shirt, and whistle. The word ASSIST should be clear and not obscured. The first app we are creating is for basketball, but we are planning for al sports, so maybe for each app, the name of the sport could be incorporated into the design, but in a subliminal way, like faded background letters, or a scroll with the name of the sport across it.