Physical therapy and sports injury clinic. We have three arms to the business: 1) injury treatment and rehabilitation to general public 2) Assessment, training and treatment for elite sports people / athletes and TV and film personalities 3) corporate services: onsite fitness and treatment, injury prevention training, performance seminars.
The slogan / strap line is:
treat. prevent. perform
I really want to stand out from all the other physio's, osteo,s, chiropracters out there. I don't want the design to pigeon-hole me and my services like most of the traditional designs for this sector do.
The target audience are people of all ages and sexes and are active city dwellers with who don't mind getting there feet muddy. They are positive, energetic, down-to-earth and motivated (or strive to be these things).
I want to convey a love of physical fitness and well being. Natural health and the wild outdoors.