We are one of the largest automotive service and membership companies in the world.
Our focus is on providing products that protect drivers and consumers -- and our portfolio includes auto service and warranty programs + major discount programs.
We're not glitzy -- and for this program want the feel of easy savings and no hassle protection for your car.
Update: There are lots of "key" ideas -- we'd love to see more with the tires or other things -- like the "O" in Auto (e.g., keyhole) or other clever ways to indicate the category. Matching the font to the category (movement, italics, etc.) -- also seems like the right thing.
Tell us a bit about who you are and the people you reach
Anyone that drives a car and/or buys automotive insurance-- especially for those with used cars. Family drivers. Savings-focused consumers.