Sunta is a quick service restaurant concept that offers simple no-frills sandwiches that offers great value for money, super convenient to get, and made with locally sourced ingredients. Target audience is 20 to 30 years old full time urban workers that often have too little time for lunch and doesn’t want to break the bank to eat healthy.
Logo preferred style: modern - clean and minimalist & handcrafted -associated with individualism and handmade quality. Best examples are KFC and Starbucks logos
Logo description: use the laughing baby face photograph to handcraft the brand logo. The first impression of the logo should make the viewer want to smile. The logo conveys the following feelings: clean, youth and energy, fresh, simple no frills, trustworthy, feeling hopeful. Simple lines and shapes preferred. The baby face logo should not have clear sex or ethnicity characteristics.
Logo shape: prefer circular shape similar to Starbucks. Will consider square shape as well
Logo color: maximum two color tones similar to Starbucks green and white, McDonalds yellow and red. Flat color, no gradient, shadow, or other color effects. Color combination preferred: yellow & white, orange & white, brown & white
Main usage avenues: Store front, food packaging, phone APP, t-shirt, flyers, bus shelter ad space
1. Handcrafted original design – does not use any existing graphics assets
2. Must be able to register as trademark
3. Deliverable formats: color, black & white, psd, cdr, ai