I want a fresh, clean and professional brand image. Must be able to work in all media's (letterhead, bus cards, web, email, clothing, process paperwork, truck livery etc).
We are told our strength in our marketplace is supply leading service, flexibility, innovation in our sectors reinforced by integrity. I don't want to change any aspect of this position!
- Require a Logo with and without the 50 year reference. I don't envisage using the 50th year logo in future years.
- Logo between the three companies must have synergy. Could use "hint" colour differentation to split logo's ?
- I feel a symbol / image connection with aluminium might work against our plastic product offering?
- My competitors are generally larger than our company and quite traditional in approach. I want the feel of a forward thinking and innovative brand must with some link to previous brand that have been developed for past 50 years.
- You could consider a "play" on the letter "E" or "EA", "EI", "EG" which might give scope for new product names in the future?
Please provide in high quality JPG's and print formats suitable for print houses.
We will be re-designing our web site this year and will launch a new contest to suit.
I'm really looking forward to entries and wish you all luck,