So we have an interesting concept: we are the relic of a once larger chain that was famous for breakfast in the New England area. Currently, we serve a full breakfast menu--as we always have--but in the last ten years evolved into a best-in-class seafood restaurant. Our logo is alright but I feel could use some modernization as it has not been addressed since 2001. We would like to portray an image of freshness and quality of both our seafood and ingredients. Our breakfast reputation is well known but we would like to promote our lunch and dinner business. We are open to anything. Bickford's has been in business since 1921 and has evolved from a diner into a seafood restaurant. We serve lobster, scallops, shrimp, steak, clams, salads, haddock, salmon, and the latest craft beer selection. The logo attached is our most recent.
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Let designers make suggestions:
Yellows: Energy, intellect, fun and youth.
Quality, freshness, seafood, and craft beer are the main points we would like to get a cross to our customers. Again, open to anything.