Your design will launch 'Boss on the Beach', information products and coaching services for the established small business owner who's lost that 'loving feeling' for their business. 'Boss' products/services will turn a small business owner into a 'Lifestyle Entrepreneur', a person enjoying a lifestyle of choice, freedom, financial independence, luxury, and a strong sense of control over the business whether s/he's there or not. "Boss" products/services will enhance the positive image for the established business owner who's thinking about exit strategy and needs help to maximize that opportunity. 'Boss' products will help this person enhance the value of their business and, at the same time, lead them to a better quality of life with a business runs well and profitably. See added comments below for more on the target audience.
avoid pastel or obviously feminine colors