Keco’s Operational Mission: Keco is a domestic manufacturer of injection molded plastic products in the Lawn & Garden industry. We have been producing high quality/ high value plant saucers and plant caddies (plant saucers outfitted with casters to promote easy movement) in excess of twenty years. Nurserymen, gardeners, and homeowners appreciate the durability, color-fastness, weather resistance and stability of the products we distribute to Garden Centers, Home Centers, Mass Merchants and Specialty retailers across the country.
We are looking for a brand name and logo for this project.
Our Plant Saucers and Caddies are literally the highest quality available on the market- bar none. However, the quality carries a higher price. The name of our brand must convey that message of quality in order to justify the price.
We have a very short moment at the retail shelf to differentiate our product from low price/low quality alternates. The brand/logo should create an image of durability, quality and value
This product line will typically be merchandised in conjunction with other products that are more focused on fashion/cosmetics/style (garden ceramic pots.) We need these saucers/caddies to “stand their ground” and make a case for purchase
Recycled material is used in the manufacturing of both products so an environmentally friendly tie in is important
A majority of the products are purchased by women.
The logo/brand needs to be simple and straight-forward as our target retailer environment does not allow for extra point of purchase to “tell a story.”