Tell us a bit about who you are and the people you reach
The Ann Arbor VA Medical Center/University of Michigan Patient Safety Enhancement Program (PSEP) aims to improve the quality of patient care by conducting research that focuses on methods of avoiding or preventing adverse patient outcomes or injuries that stem from the processes of healthcare. Three main components are envisioned: research, operational, and educational-ethical-legal. Currently, PSEP is focusing on the research component, with an emphasis on reducing hospital-associated complications. Our current website, http://psep.med.umich.edu, provides information about our faculty and their research, as well as links to publications, websites of our funders, and other patient safety-related organizations.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We've attached files for the logos of our 2 sponsor/host institutions -- the block M of University of Michigan and the Department of Veterans Affairs "VA" logo. If possible, please incorporate these somewhere in the margins of your design -- they can be small as long as they are legible. We also encourage you to use a similar "blocky" thick font for at least some of the logo text.
Target Audience: Medical and other health researchers; media reporters; current, past and potential funders, including the United States National Institutes of Health and the Blue Cross Blue Shield Foundation.
Tend to be older, well-educated, primarily United States.