We build aluminum trailers and truck bodies for agricultural and commercial industries around the world.
We are going through a brand "refresh" and feel we are close to coming up with a new look. I want it to be subtle. The third logo attached below with the (almost) full circle and three lines is our old logo and outdated. We've been using it for 30 years. The three lines are unnecessary. What I want is something close to the middle one that looks cool for the full name, and then I want a simple "icon" (or mark) we can use independent of that, with just the letter E. I generally like the two new sketches below but I think they can be even cooler, so I'd like to ask designers to stay close to their essence.