終了したコンペ

Bring135yr family Orchard into 21stCentury, retain Heritage feel

Morrison Orchards様は99designsで ロゴ デザインコンペを開催しました。

47人のフリーランスデザイナーから集まった270エントリーの中から、優勝者が選ばれました。

270
エントリー
47
デザイナー数
1
優勝者

Morrison Orchardsさんのロゴデザインコンペについて

会社名

"FlavourFruits" or "FlavourFruits Orchard" (open either depending which works best)

概要

The Morrison family have been growing fresh fruit in Warkworth, NZ for 135 years.The 1st orchard was planted by Edward Morrison in 1875 which expanded over the years and in early 1900’s the original Morrison orchard had one of the largest nurseries in the southern hemisphere. We were the first to export apples overseas from NZ (stuffed in barrels of wet sawdust) and through his close relationship with the then Governor of NZ, Sir George Grey, Edward Morrison discovered and developed with his son John the now well know NZ Grapefruit or as it was known then “Poorman’s orange” or “Morrison’s seedless grapefruit”, unique for the fact it had no pips. (google Morrison’s seedless Grapefruit to sift through some history files) For various reasons the original Morrison orchard is no longer producing but have been converted into dairy farms. The new family orchard that we are now running was planted in 1935 as a continuation of the family tradition and history, but on a different site while the old site was converted to farm land.
The newer orchard never reached its full potential due to the 2nd WW and is today still considerably smaller than the previous family orchard. There is however room & potential for expansion and development, which is in my mind for the next 5-10 years.
I am the 6th generation Morrison to continue the tradition of growing fresh, tree ripened fruit in NZ.

Tell us a bit about who you are and the people you reach

People want different things now, they shop differently, they are (generally) more convenience driven but yet will spend silly money for emotive things at farmers markets etc. Things like fruit & veges have been commoditised with more competition from supermarkets offering year round produce for many things, most often with inferior quality fruit, or worst, fruit that looks great but when you bite into it, has no flavour!!
We do not want to compete with Supermarket's commoditised produce. Our brand/logo needs to draw on the emotions people associate with the warm, juicy fresh fruit you used to buy before the days of mass temperature controlled storage. We sell our fruit direct at the orchard and differentiate ourselves based on our history of producing tree ripened fruit & fruit products (jam, sauce, pickles etc) and the fact we pick our fruit ripe every day. I can genuinely say that our fruit is the sweetest, juiciest, most flavour filled fruit I have ever eaten (and I have lived in 8 different countries so far)
I feel we, the Morrison family, have a unique offering, one that I am keen to portray in our branding and future development, embodied and carried forward in a uniquely recognisable logo/colour scheme.
Audience is everyone who likes fresh fruit that tastes good, this covers a massive demographic but all you designers should be able to relate to what I am saying :)

必要条件

The logo will be used to catch attention, become universally recognised and associated with our tree ripened, juicy, flavoursome fruit that we grow and sell.
The logo will be used on our website (yet to be developed so another auction will be done for that later) as well as all produce packaging, marketing & sales documentation.
If it fits with the branding I quite like the name "My Mum's" for our range of jams, pickles and sauces.
This produce packaging would still have our FlavourFruits logo but in my mind this product range of "processed" fruit items would fall into "My Mum's" range. Bottled sauce, jars of jam, jars of pickles and in the future possibly a juce range. eg: My Mum's ...Plum Jam; My Mum's... Million Dollar Pickle; My Mum's ...Plum Sauce, My Mum's ...Fresh Orange Juice etc

I am very open to any concept you guys & girls come up with. I would like it to have a unique feel, draw people in with that emotive word "Flavour", be new but also have that feel of history, and if possible compliment the "My Mum's" product range for the jams etc.

I look forward to some creative designs. Following the logo I will also be looking to develop the website.

For further information or clarifications feel free to contact me at flavourfruits@hotmail.com

Best regards
Bevan

カスタムプラン

$510

アップグレードオプション

  • 注目オプション

無料特典

  • 開催中のコンペ
  • 急募

納品ファイル

AI
EPS
PDF
PNG
JPG

同じカテゴリーのコンペ

$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
デザイン by beklitos デザイン by beklitos デザイン by beklitos
101
entries
24
デザイナー数
€279
Private Equity investment and consulting company. Logo should be simple, clean and trustful. In a trustful blue color...
デザイン by hassashin デザイン by Adam07 デザイン by hassashin
246
entries
54
デザイナー数
AU$399
Commercial Cleaning...specialising in office cleaning
デザイン by Zhu2hui デザイン by Zhu2hui デザイン by Bluebubble
50
entries
17
デザイナー数
$299
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
デザイン by Araisya デザイン by rokhimbarokah デザイン by Mbah Muhdi
30
entries
13
デザイナー数
$799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
デザイン by pyxz デザイン by pyxz デザイン by pyxz
430
entries
106
デザイナー数
CA$399
Films and Documentaries about Endurance Sports / athletes....
デザイン by Tisha art デザイン by smARTbrain™ デザイン by double hand
105
entries
25
デザイナー数

次はあなたのロゴデザインデザインコンペの番です。

今すぐ始める
AU$399
Land and engineering surveying land developers,architects,construction...
デザイン by afirst99 デザイン by sabarsubur デザイン by afirst99
58
entries
11
デザイナー数
AU$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
デザイン by Enola デザイン by VitoVitorino デザイン by VitoVitorino
103
entries
20
デザイナー数
€459
This is the name of our new catamaran which we hope to sail around the world. It is from a brand of yachts renowned f...
デザイン by Media.Avishek デザイン by IvArt
186
entries
45
デザイナー数
$299
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
デザイン by ZALMA_212 デザイン by ZALMA_212 デザイン by ZALMA_212
65
entries
19
デザイナー数
£199
We are a fireworks display company...
デザイン by nugra888 デザイン by borzoid デザイン by papah jahat
36
entries
12
デザイナー数
$299
We are an insurance agency focuses on mostly coastal insurance. We insure home and business in the southeast region. ...
デザイン by alysa_soebandono デザイン by alysa_soebandono デザイン by alysa_soebandono
66
entries
20
デザイナー数