This will be a cidery/winery where we will be producing, bottling, tasting and selling hard cider (alcohol). We are located in a blue collar area that we want to include but our target audience would be middle to upper-middle class.
The cidery is located at a small family owned apple orchard in a rural area. Decorating style of the tasting room and overall feel of the business is cozy rustic but with clean simple lines that you would typically get with a modern decor. The logo uploaded was one we liked a lot but had before coming up with name of the business and now we think it might be too modern for the final name that was chosen (The Merry-Hearted Cidery). Even though our product will be priced more middle of the road we want a slightly higher end appeal.