I am looking for a simple, crisp, clean logo with a corporate feel. This is a business to business consulting service and so the logo needs to brand the company as trustworthy, accurate and reasonably serious. The service offering is not currently available in the Australian market.
I am flexible on whether the name (or the acronym) is embodied in the logo or whether the logo is merely a symbol that appears next to the name. I would however ideally like to have two versions – the core version and a second one incorporating the full name (if not in the core) and the tag line.
Having just said that, I’m still deciding on the tag line. For the moment please work with “Guidance for carbon footprinting”.
Green dominance usually seems a bit too obvious in the environment field but complementing other colours it can work ok. When it comes to the web site I’ll be looking for lighter shades rather than a black or dark background so the logo will need to bear this in mind. Otherwise the logo will lead the colour direction.
I don’t want anything based on trees, leaves, water, cooling towers or smokestacks. This is an Australian startup so if you’re thinking of some planetary image make sure it doesn’t have Europe or the US in the foreground of the globe as this won’t be viewed favourably.