The Glamour Shrink
The Glamour Shrink talks about the essence of true glamour; about the fact that it doesn’t just come on the red carpet, but in 90 different forms. She discusses real woman individuality and style over dress size and perfect beauty and brings it home for anyone to use. “Beauty is in the eye of the beholder;” she insists, “A glamorous woman’s signature could be about wearing oversized necklaces, her hair in a timeless chignon, or her ability to really pull together hippie chic ethereal ensembles with Banana Republic basics. Katherine Hepburn was certainly glamorous, but never a sexpot. Look at modern sirens like Sarah Jessica Parker, she is always put together in an unmistakable way; yet her personality exudes a very definite style signature. Queen Latifah is a wonderful example of a unique chic, she can fit into an urban vibe or rock the red carpet ablaze in satin curves.
Interestingly enough style icons have never been beauty queens or glamour pusses, but strong, unmistakable women with a certain something truly unique to each. And, they don’t just live in Paris, New York and Los Angeles, they live in our own homes, just waiting to be discovered.
Women aged 35+ whose bodies are changing and who are dealing with new issues they never had experienced in their younger years. These women are fashion conscious, vibrant and want to look good, but want to hide flaws like muffin tops and back fat that creeps up on even the most perfect of females. They shop at Saks Fifth Avenue and online; they know the difference between cheap and European lace and look forward to the annual Neiman Marcus Christmas catalogue each year. These women thirst for advice from high level professionals and are brand loyal consumers. They are resourceful, able to apply knowledge and suggestions to their own wardrobe, lives and personal style.
We need an iconic mark to be created for “The Glamour Shrink.” We are looking for a pithy and bold mark for a female celebrity and CEO of a company that makes a line of bras and shape wear, who is now branching out as a fashion solution expert. This needs to be simple, confident, modern – and glamorous. The idea is to convey, in a graphic shape, the knowledge this person provides as an authority on how to look your best with what you have. Her know-how comes from the years she spent being styled by professionals in Hollywood, learning all the tricks of the trade. This mark will be used as the basis of all branding for her as “The Glamour Shrink” on her new blog by the same name. When we say “pithy,” we mean it needs to be memorable, clean, uncomplicated and maybe something stylishly similar to the mark seen at http://www.binarybonsai.com.
Some of the elements we envisioned might include a silhouette of a woman, on a couch, maybe a stiletto heel coming up over couch, handbag on the floor, hand on forehead. Think the flintiness of Sex in the City meets the striking structure of Prada.
It can be in color, or shades of grey and ivory, but whatever shapes and textures you choose, it needs to be strong and unmistakable. We want something that doesn’t require words or a caption for anyone to “get” what it is.