This is a corporate organization and the logo design needs to reflect its corporate nature. This doesn't mean that it needs to be conservative, but it obviously shouldn't be influenced by the grunge movement or similar trends. Keywords here are obvious... healthcare and reform, and the group is made up of primarily executives in a "think-tank" environment.
What inspires you and how do you envision the design for your business?
The deliverables should include both a mark and a logotype, each of which could be used independently of the other. The bid should include 3 unique designs, each incorporating both a mark and logotype.
- Adobe Illustrator CS3 File (Fonts Outlined)- Completely scaleable- Mark that can be used independently of the logotype- Logotype that can be used independently of the mark- List of Fonts Used in Design- Files for Any Custom Fonts Used- List of Pantone Colors Used in Each Design
- Photoshop, TIF or any Non-Vector Format- No Gradients- No Glints- Drop Shadows on type- Rainbows or multi-color gradients