We are a 60 year old church undergoing a repositioning/rebranding. We are looking for a brand that balances a more modern icon with our fairly traditional name. Originally founded as Lutheran church we now embrace a more non-denominational and open model while continuing to be supported by our heritage. We are about creating a community centered around Christ which leads us to be extremely outwardly focused. We now offer a contemporary Sunday service (this is all we offer actually) as well as opportunities for people to connect and build community outside of the Sunday morning service, All of our members are encouraged toward 4 teams which are our core infrastructure. Display, Engage, Connect and Commission. We are diverse demographically but expect most people who check us out to find us on the web and be between the ages of 25 and 45 with children. We have an existing aging population who we would love to identify with in our branding as well if that is possible but if its not whats most important is who we are becoming. The church is not a building...the church is the people.
I attached some ideas from a designer we haven't been able to make a final connection with...this is their work...some of it I like....for instance their attempt to modernize the shepherd was at our suggestion but we just don't connect with the outcome