Equine Origins is an online jewelry store, a place where you can find unique, high-quality horse-themed jewelry. Our jewelry ranges from rustic horse hair jewelry (a $15 bracelet) to very high end, elegant 14KT gold jewelry ($1500 for a pair of horse head earrings).
We are targeting girls and women who love horses and have a special connection with them. There is a bit of a contrast in our audience: the younger generation who would like a more creative, artistic, contemporary feel and an older, more affluent group of women who are very conservative and classic. It needs to appeal to both groups if possible.
We want a logo that in some way captures the beauty of horses. Looking at the logo alone would intrigue a horse lover to want to go check out the website to see what jewelry is there.
Our goal is to create a natural and rustic but extremely classy brand.
It needs to be creative, while keeping the name very legible.
It will be on a white background on our website.
If you can fit the tagline "Fine Equestrian Jewelry" underneath, that would be great but this is by no means a requirement of your design.
If incorporating a horse, please do not choose a horse that designates any specific discipline of riding (i.e., english vs western) as we do not want to limit our audience.
The logo will also need to be put on jewelry boxes, stickers and other gift packaging so needs to work in 1 color as well as the original design.