First Person Chef is an exciting new Vlog (video blog) that shows how-to cooking videos from the perspective of the chef/cook. The perspective is similar to First Person Shooter games were the camera Point Of View is the eyes of the viewer. They can see what the cook sees when preparing a meal rather than the traditional camera angle focused on the cook. The logo must be clean and clearly legible in both color and monochrome as it will appear as a translucent white overlay on the bottom third of every video as well as on the site.
Note our previous contest had nearly 100% feedback .
Thank you so much for everything, your by far the most helpful CH, given that you don't over look anyone's efforts and find something positive in every design. At the time you have a clear vision of what you want and don't want. ~CMOLINA
Your contest is a very exciting. Not every day we (designers) see a very nice and respectful CH. Good luck for you and your contest. ~zephcrazy
Like most clients, we will have a better idea of what direction we want to go, the more designs that we see. We promise the following:
- Contest review and updates a minimum of 2 times per day.
- Useful feedback on every entry that is submitted.
- Collaboration with you to refine your design and answer all questions promptly.
- A guaranteed contest once10 designs have been submitted.
Tell us a bit about who you are and the people you reach
The target audience is home cooks and foodies (food lovers) in general who are interested in seeing step-by-step instructions for the preparation of various recipies. If you are familiar with the Food Network, the demographic will be similar. The design needs to be friendly and non-intimidating as the target audience is regular people not just gourmets or food snobs. The demographic is likely to skew more towards females, but the design should not have an overly feminine or masculine appeal.
We are looking for a logotype and graphic that will represent the website and our brand. You may use either variation for the logotype "First Person" or "1st Person".
We have not formed strong opinions about design, logotype, graphics, or color scheme yet. So it is a good opportunity to indulge your creativity. Our basic requirements are that it be clean, and fresh. It should remind one of food and/or cooking. The color scheme should be appetizing. It is also okay to experiment with the inclusion of a video/camera theme (we are calling the technology chefcam). You also might find inspiration from an FPS game perspective. Please don't give us a slight variation on any design that another designer has already submitted. We believe in protecting people's intellectual property and will reject designs that are too similar to existing ones. (oh... and no clipart or stock graphics please).
This is not a requirement. But we would find it helpful if you include a comment with each of your design entries that explains your thoughts or reasons for choosing the design elements that you did. If you just want to submit the design that is fine too. We just want to be as collaborative as possible.
Once this project is complete we will have further need for web page wireframes. The winner of this contest will be the preferred choice for this follow on work.