We are a startup company which provides online lease signing solutions. Traditionally when one wants to lease an apartment, and application is completed, guarantor and payment forms must be processed, and finally a lease agreement signed. This whole process must be done in person or via fax, and is very time consuming and creates a lot of paper to file. We have taken this whole process and put it online, so that a lessor can fill out the required forms from the comfort of home, and the landlord has all of the tenant information transmitted to them quickly and cleanly via their computer.
Our process has proven extremely useful in saving the landlord time and money with all who have used it thus far.
The image we are trying to convey is a reputable, cutting edge online business. By cutting edge, I do not mean futuristic, but rather 'web 2.0' to use the term loosely. As our business is all online, it is of the utmost importance that we convey an image of a clean, user friendly website which embodies the latest in web design.
Our target audience is broken up into two main parts:
1) The customer - These are the landlords and property managers who will pay for the service as a means of streamlining their lease signing process and saving vast amounts of paperwork. They can be anywhere from aged 25-75, but are typically in the 40-60 year old range.
2) The users - The users of the site will be the landlords (described above) and the tenants who are renting a unit. They can be anywhere from aged 18-75, but we feel that users in the younger half of that age range are more likely to use the service, so would like to focus a bit more on them.
Our market is North America at this point, with possible expansion to Europe and Asia in the future. Both customers and users will have the potential of being not tech savvy at all, so an image of professionalism is important as they may be intimidated by the site in the first place.
We do not have any set corporate colours yet, but are a fan of something crisp with possibly a bright colour incorporated in.
A logo which includes fairly basic and modern lettering along with some sort of simple graphic (possibly one which relates to leasing or real estate in some sense ie. a feather, a stack of paper, a building or house) will likely be best.
We very much like logos where the two words in the name have differently weighted font, or are a different colour ie. black and gray.
Logos we like:
We will not provide any examples of logos we do not like so as not to stifle creativity, but logos which are too complex will probably go amiss.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered vector (RGB)
Please do not use any stock images or clip art in the logo