We are an 86 year old, family owned equipment dealership with a rich, grounded heritage but are leaders in our local market with facility, culture and technology. Case IH is the major brand we represent so we're known for "red tractors". We sell and service modern, high-tech tractors & combines however riding mowers for homeowners and light construction equipment for contractors also play an important role in our business.
I'd like to explore the following colors:
Reds: Energy, action, passion and love.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
Attached is our current logo which we've had for 20+ years. As you can see it's a very dated logo. If an image of a tractor is used, it would need to be modern. Have attached a photo of one of our trucks (all our fleet is bright red) so you can see how we adapt our logo to be on a red background. Have also attached some other Case IH dealer's logos which we like, but use your creativity. Also remember we service consumer power and light construction industries as well.