We are new to the Richmond, Petersburg, Hopewell, Suffolk and Portsmouth, Va areas, only 10 months old - our current name is Capitol Asset Management but that name doesn't lend itself to leasing either residential or commercial. We have the "A" team and need the "A+" logo to make us stand out amoung the others. We have luxury apartments and ideal commercial locations in an urban setting. Sleek, upscale floor plans from renovated historic properties. We are the sister company of The Monument Companies, Monument Construction/Development which buy the properties and renovate them for management by us. Need help rebranding ourselves and attracting our target audience! Monument is known for it's logo - we are looking to make Compass' logo just as well known.
Tell us a bit about who you are and the people you reach
Our target audience would be young professionals who like to live closer to work. Those who want to be where the action is. Our setting is historic Richmond, Portsmouth, Hopewell, Petersburg and Suffolk, VA. We have some new construction but our passion is renovation into that one-of-a-kind Class A living space. Luxury apartments with granite countertops, stainless steel appliances, tiled bathrooms and gorgeous views. We offer one and two bedroom apartments and commercial space on the ground floor.
We provide a safe, comfortable, convenient and cool place to live - we want our focus and name to resonate that. Like the compass which points N/E/S/W, our properties too are all over the map. All of the areas are different, but the fact of the matter, our quality remains the same.
This logo and tag line, along with the name, needs to be new, fresh, something not seen before that will catch someone's eye and make them want to find out what it means. A logo that attracts our target audience but doesn't offend anyone. I envision something catchy and bold, able to be put on appearal and have immediate recognition...... something rich but not over the top. A logo/tage line that has quality.